S?ren Toft joining Mediterranean Shipping Co. as CEO would be the biggest change at a company that has been private and family-run since its founding 50 years ago. The former Maersk COO, who left the world’s largest container line Nov. 11, brings experience at a transparent, publicly traded company to the most private company in shipping. He comes from a company that has grown by acquisition to one that has been built organically. And he comes from a carrier pursuing a radical transportation into an end-to-end logistics provider to one that for the most part sticks strictly to the bread and butter of container shipping.

As reported by multiple media outlets, Toft is taking the CEO job at rival MSC. It would be the first time in its 50-year history that the Aponte family firm has brought in an outsider to head what is now the second-largest container line in terms of deployed capacity.

The current president and CEO of MSC is Diego Aponte, son of chairman Gianluigi Aponte, who founded MSC in 1970. The Wall Street Journal reported Gianluigi would step down and hand the chairman’s job to Diego.